Outgoing Personality, Jo-Ann Sanborn
Acrylic on Canvas, 24"x36"
Without collectors, there would be very little reason for me to make art. I would, because I always have, but it is the connection to others who see my work, feel what I feel, and participate by purchase that make me love what I do.
When a collector chooses a painting, is willing to pay for it and to live with it, a connection has been established between the collector and the artist whether it is openly recognized or not, and a valued partnership has been established. As an artist the purchase of my work is the highest complement someone can give me.
Many of you love the land, and speak with enthusiasm about your love for the Everglades landscape I portray. Others find enjoyment in the colors I use or the bold forms. This year I'd like to do a better job of honoring this connection, offer opportunities for collector participation, do a better job of keeping in touch, and reach out to new collectors.
Here's how I'll start:Better recognition for multiple purchases
Communications special to people who own two or more paintings, 2x this year
Develop testimonial page on website or blog?
Continue to offer discount for second purchase and beyond.
Better gift and appreciation recognition
Purchasers of Daily Paintings - send post card or book mark
Purchasers of Studio Paintings - send a card or watercolor thank you
Mail 2 x yearly
Send post card for solo show – early January (almost ready!)
Mail yearly schedule in October
Reach out to Everglades community
Participate in Friends of the Fakahatchee Safari – scheduled Feb 26th
I'm expecting that it will only take me two hours a week to fulfill these goals, little enough time for the lifeblood of my business. To those of you who have purchased and are reading this THANK YOU! I'm very appreciative of your part in my continued success!