Alone by the Water, 2013, Jo-Ann Sanborn
acrylic on canvas, 7"x5"
Common wisdom is that you must know your customers and make a connection to them in order to sell to them. I'm not sure this applies directly to art, since I believe that the connection must be between the viewer and the painting, but here's my effort at defining YOU!
The basis for this idea for a post came from someone else, and although I changed it quite a bit, I'd really like to give credit to the source. If you know it, please let me know. Thanks!
Are you my customer?
What do you already believe in?
In the value of original, unique, and handmade things in your life.
What are you afraid of?
Not getting good value for your money.
What do you think you want?
Something to fill a space on your wall.
What do you actually want?
To own something that will enrich your life.
What stories have resonated with you in the past?
Stories that make you feel something deep inside, a connection.
What is really important to you?
Family, Community, Nature, Color, Sharing, Giving, Enjoying life, Work you love.
What is your relationship to money?
It's a tool for living life your way.
After you have purchased a painting, what will you tell your friends?
Now it's your turn. You tell me!