Florida painter, Everglades, Marco Island, artist Jo-Ann Sanborn

3/18/13

Who's your customer? Alone by the Water, daily painting by Everglades artist Jo-Ann Sanborn

Alone by the Water, 2013, Jo-Ann Sanborn
acrylic on canvas, 7"x5"
 
 
Common wisdom is that you must know your customers and make a connection to them in order to sell to them.  I'm not sure this applies directly to art, since I believe that the connection must be between the viewer and the painting, but here's my effort at defining YOU!
 
The basis for this idea for a post came from someone else, and although I changed it quite a bit, I'd really like to give credit to the source.  If you know it, please let me know.  Thanks! 
 
Are you my customer?
 
What do you already believe in?
     In the value of original, unique, and handmade things in your life.
 
What are you afraid of?
     Not getting good value for your money.
 
What do you think you want?
     Something to fill a space on your wall.
 
What do you actually want?
     To own something that will enrich your life.
 
What stories have resonated with you in the past?
     Stories that make you feel something deep inside, a connection.
 
What is really important to you?
     Family, Community, Nature, Color, Sharing, Giving, Enjoying life, Work you love.
 
What is your relationship to money?
     It's a tool for living life your way.
 
After you have purchased a painting, what will you tell your friends?
     Now it's your turn.  You tell me! 
 
 

3 comments:

Maggie Latham said...

Jo-Ann, interesting post. My own personal opinion about why I buy art is because it speaks to me and is within whatever budget I have at the time. I’m more of an eclectic buyer of art rather than sticking to one theme or one person. I love looking at paintings and hand made things at art shows, open air markets etc, as well as small eclectic galleries. Like many artists I have a lot of my own art on my walls…but get so terribly bored with it (lol)…. My budget is rarely large enough for buying art, as an investment…. the piece just has to please me for whatever mood I am in that particular day.

Maggie Latham said...

Jo-Ann, interesting post. My own personal opinion about why I buy art is because it speaks to me and is within whatever budget I have at the time. I’m more of an eclectic buyer of art rather than sticking to one theme or one person. I love looking at paintings and hand made things at art shows, open air markets etc, as well as small eclectic galleries. Like many artists I have a lot of my own art on my walls…but get so terribly bored with it (lol)…. My budget is rarely large enough for buying art, as an investment…. the piece just has to please me for whatever mood I am in that particular day.

Jo-Ann Sanborn said...

Great comment Maggie. The work should always speak to you, whether for whim, pleasure or investment. I will add that I occasionally will trade with other artists for work I love.

Related Posts Plugin for WordPress, Blogger...